Labels have an influence when customers go to purchase a product or service. An attractive label helps your brand stand out from the crowd. At the very least, a good quality label will influence shoppers to take a closer look at your brand to see what your company is all about. If you’ve started your own business and you’re looking at ideas for your labels, here are some tips to take into consideration.
Colour – This is an area you must focus on when creating your label. Any professional label shop (called ร้านทำป้ายสินค้า in Thai) owner will tell you that the colour of your labels must be done right to ensure they have the right effect. Colour selection can attract attention, and the best colours even set the mood for the transaction to take place. You need to define your audience and choose colours that appeal to your demographic. The colours you select will evoke a certain type of emotion in your customers.
Images – When designing a label, it is best to use background images they don’t take away from the main message. Just like the colour, an image plays a big part in your label design. The type of image you use depends on who you are marketing your product to. Think about your audience and use an image that draws their attention.
Quality Material – The type of material you choose all depends on where the label will be used. If the labels will be put on products that are used outdoors, the material must be durable and able to stand up to the elements. It is always best to choose a high-quality product over something cheap. If you focus entirely on profit, you may completely degrade the quality of your labels.
Professional Assistance – If you are having trouble with the design, you could always contact a label shop and see if they can help. Show them your initial efforts and see if they can add to the design. Most good label shops will have an in-house design team that can help you create quality labels for your business. They’ll give you good suggests for the font, wrapper design and more.
There are many things to think about when designing your own company label. You must get it right to guarantee it has the desired effect. Try to innovate and do things that others have not tried. If you are having trouble coming up with a design, work with a professional label shop.